Pomegranate: The Really Ugly Fruit

I wonder who was the first person who thought of eating a pomegranate. The outside certainly doesn't say, "Eat me." But then grapefruit and oranges don't either. When you open them, however, you have some tasty fruit (mostly, depending on the season). Open a pomegranate and it looks like an internal organ. Not very appetizing. And all you get are seeds. Pretty-colored seeds, but seeds nonetheless.
Not to mention all the work it takes to get those friggin' seeds out of there and once you do...so what? It's not like they're all that good. Oh sure, they're sweet/tart but if you eat the whole seed you get that pithy seed part that tastes like fiberboard. So what you really want to do is suck the juice out of them and spit out the chewed up seed.
Not very ladylike. And not worth the trouble.
So are those pomegranate fetuses?